8 Key Steps To Start Using Email In Your Marketing Mix | IMGrind.com

If you are marketing online and not using email in the mix you probably should be. It?s an excellent way to communicate with customers and is one more touch point that can help marketers spread information, offer special deals and sell more products. It?s a way that marketers can get more out of their advertising and marketing efforts and really build a business instead of just running offers. Also, when you look at the competitive landscape, marketers who build lists and market to them are getting more for their marketing dollars which allows them to be more competitive when spending money on advertising. Think about that for a second. If you and I are competing for traffic and I?m building a list to further monetize my traffic, I can afford more traffic or higher costs than you. Who is going to win in the long run? I am.

There are several things to keep in mind when starting out listed below.

-Create excellent and compelling content. Make sure you are sending relevant information to your list. Write a subject line that gets click thru?s. Send only one subject per email. Make sure you have a clear call to action.

- Keep it personal. People like to communicate with people not cold impersonal companies.

- Use an email service to manage your list, build your emails and track performance. Companies like AWeber, Icontact, and others offer tools to build the emails, manage unsubscribes and report performance. There is a cost, but you get what you pay for. Deliverability and convenience are worth way more than you will pay for these services.

- Make sure your emails are mobile friendly. With 27% of emails being opened on mobile devices, it?s a must. Most services offer this but make sure.

- Text vs. HTML. Test this, but I recommend text. Many email services make you manually open HTML. I find that text with text links, written properly, they outperform HTML every time. Figure out what works best for you.

- Time your emails. Test to determine when your opens are the highest and send at those times. Some markets open best during the day, others at night. Find your sweet spot.

- Segment your audience. Determining what?s important to each person on your list can help you market to them effectively.

- Analyze and optimize. Look at open rates, bounce rates, click thru?s, conversions, etc. and optimize your process as you go.

These are the basics of email marketing. If you will follow this list you will be well on your way to successful email marketing. For more information, check out the private forum.

?

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Eric

Eric is an author, marketer & moderator of IMGrind and has been making money online since 2003 focusing on e-commerce, list building and affiliate marketing. Business development is an obsession as is golf.

Source: http://www.imgrind.com/8-key-steps-to-start-using-email-in-your-marketing-mix/

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Inside Assassin's Creed III: Part One - Video Games | Games - Digit

Ubisoft is releasing a four part series that takes us behind the scenes of the development of one of the most anticipated games of the year, Assassin?s Creed III.

In the videos, the creators of Assassin's Creed III shed some light on what it takes to redesign one of gaming's most iconic franchises from the ground up.

Part one in a four-part documentary series, Inside Assassin's Creed III: Episode One gives you a behind the scenes look at some of AC3's key pillars through the eyes of its developers and outside experts.

The game is expected to have 30 hours of gameplay and over two and a half hours of cinematicd. Staying true to the Assassin?s creed tradition, the game will try to depict the American Revolution with historic accuracy. A few hundred people scattered over five studios developed the game. The developers have tried to replicate the culture of the era in the game.

Assassin?s Creed 3 runs on a game engine called AnvilNext. You can take a look at the details of the game engine here.

The combat has totally been redesigned in Assassin?s Creed III. A gameplay video has been released that shows the new combat, assassination and traversing movies. You can take a look at the video here.

Assassins Creed III will hit store shelves on Oct 30 2012 for the PS3 and the Xbox 360 and in November for the PC.

Enjoy part one of Inside Assassin?s Creed III below.

Source: http://www.thinkdigit.com/Gaming/Inside-Assassins-Creed-III-Part-One_10557.html

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Product Review Hot Toys Jake Sully Avatar review - OSW: One Sixth ...

Sixth Scale Action Figure News, Reviews, & Discussion. Collect, Kitbash, Customize. All Brands, All Eras, All Genres.
WWII, Modern, Sci-Fi, Fantasy, etc. Anything directly related to 1/6th scale action figure collecting.

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Join Date: Jul 2003

Posts: 591

Hot Toys Jake Sully Avatar review


Tonight I'm visiting the world of Pandora - no, not the jewelry. No, not the radio app. And no, not the first woman in Greek mythology. I'm talking about Avatar, not the Last Airbender Avatar but the Jake Sully Avatar. Not the Monsters Inc. Sully, but the Jake Sully. Wow, Cameron really needs to be a bit more creative with the names.

Hot Toys released their Jake figure awhile back, but it's taken me a little while to get to him. You can find his review at the usual:

http://www.mwctoys.com

Thanks for reading, and have a great weekend!

Michael
MWC

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In it for far too long

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Re: Hot Toys Jake Sully Avatar review


Not a movie a cared for. And I'm glad for that 'cause the price can feed a family of four for a month and a half.

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Location: SEATTLE!

Posts: 584

Re: Hot Toys Jake Sully Avatar review


Not a single ounce of me says want when I see that, and I didn't hate the movie either.

Nice review, as usual. Thanks!

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Re: Hot Toys Jake Sully Avatar review


Yeah it's a weak release from HT I guess because it's so unusual? It'll probably pick up steam once Avatar 2 and 3 are released.

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Re: Hot Toys Jake Sully Avatar review


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Re: Hot Toys Jake Sully Avatar review


Quote:

I've been putting off getting Jake for a bit now as he's closer to 300gbp than $300 over here but thanks to your review I think HT will get a chunk of my cash next payday!!
Dunno if this helps but whysoseriousonline.co.uk have him for ?199.99 and, according to their Facebook page, their running a free-shipping promo at the moment.

Sticman.

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Re: Hot Toys Jake Sully Avatar review


Quote:

Dunno if this helps but whysoseriousonline.co.uk have him for ?199.99 and, according to their Facebook page, their running a free-shipping promo at the moment.

Sticman.

It does, thanks!

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Re: Hot Toys Jake Sully Avatar review


No problem.

Cheers,

Sticman.

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Hi hi! How can I get that eyeshadow look(the one you just posted) if my eyelids aren't that deep? I mean asian double eyelids but not like the Chinese eyes. :)

You kind have to enlarge your crease with the makeup if that makes sense, like you make a fake crease instead of actually working with your real crease

in other words you just do the black/gray eyeshadow on top of your entire lid, including the crease .

idn if I make sense lol hopefully I do

Source: http://hello-alva.tumblr.com/post/30039156838

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Boost the Efficiency of one's Company with Sales Education ...

Appropriate sales training is vital for the good results of any organization! The efficiency of your sales is dependent upon several interrelated aspects like the efficiency along with the abilities of your organization members, the capability of the organization to make and explore new sales possibilities, at the same time because the ability to close prospective sales. Additionally, a suitable consumer relationship management can maintain the clients interest in the items or services supplied by your business. Considering the fact that the profitability of an organization is determined by its members relations with customers, a successful business must focus on much better understanding customers wants, enhancing the communication with clients by delivering good feed-back and also on improving interactions with clients. With all the signifies of powerful sales coaching applications, you?ll be able to strengthen the relations between clients along with the members of one?s organization.

Regardless of whether you?re the owner of a sizable, prominent company or perhaps a modest business, correct sales training of the team members may be the essential in achieving and sustaining a robust position on the market. As a way to strengthen the relations with your loyal consumers and to attract new clientele to your merchandise or services by increasing the exposure, popularity and credibility of one?s business, you need to make sure that your business team has a solid sales instruction. A suitable sales coaching plan can help you increase the profits of the enterprise by familiarizing you as well as your team with a wide selection of tactics for attracting new consumers. In addition, sales training programs offer you effective options for selling more for your already existent clients, by sustaining them interested in your products or services.

There are different online skilled services that supply a wide range of effective sales coaching programs for companies. By attending towards the most recent, cutting edge sales training programs, you as well as your organization team is going to be capable to rapidly assimilate an extended package of expertise, abilities and skills that are important for achieving success. Sales training programs account for all of the characteristics of an effective enterprise, ranging from buyer service and sales expertise to sales management and leadership development. By attending to a set of specialized sales education courses, your sales staff will probably be able to enhance their general sales capabilities, negotiation abilities, communication skills and conflict resolution skills.

Advanced sales education applications also contain executive coaching, sales management coaching and leadership development, courses suitable for your group members that occupy greater positions inside your business. Therefore, sales coaching applications are appropriate for all the individuals within your company, regardless of their role and position inside the business. By attending to a set of specialized, skilled sales coaching applications, your team will find out new, successful options and methods for promoting and promoting your items.

No matter the good results of the enterprise, there?s usually room for improvement! Right after following a set of reputable, effective sales coaching programs, plenty of businesses have been capable to boost their earnings by up to 30 percent! Sales instruction applications are strongly recommended for all enterprise owners who wish to enhance the efficiency of their company.

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Source: http://blog.1stfind.com/?p=470954&utm_source=rss&utm_medium=rss&utm_campaign=boost-the-efficiency-of-ones-company-with-sales-education-applications

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GW nears unveil of new logo - The GW Hatchet

Two years of work by two top-notch branding agencies will culminate Sunday when GW releases its new logo.

The University brought on FutureBrand and 160over90 ? companies that have headed up high-profile branding and marketing campaigns for clients like the London 2012 Olympics and Mercedes Benz, respectively ? to craft a new ?visual identity.? It will be revealed publicly for the first time at a showy celebration in University Yard, with free food, music, giveaways and a mobile studio that will record students? GW stories.

Within weeks, the University?s marketing brochures, websites, videos and advertisements will reflect the new image and message.

Associate Vice President for External Relations Sarah Baldassaro declined to comment on the details of the contracts ? including the cost ? related to the two agencies. She said the bill was footed primarily out of the Office of External Relations budget, and the pocket of a donor whose name was not disclosed. She also declined to release the price tag for the unveiling event and mobile studio.

Michigan State University paid 160over90 $478,000 for a similar rebranding campaign in 2010, according to its student newspaper, The State News.

Air Malta paid FutureBrand just over $501,000 in July for that the airline?s new logo, according to Malta Today and the Times of Malta, two of the country?s newspapers.

McCann Worldgroup, FutureBrand?s parent company, billed the U.S. Army $1 billion for its ?Army Strong? slogan and advertising campaign in 2006, according to USA Today.

At GW, FutureBrand was tasked with the big-picture design work. The company created the logo, developed the new color palette and selected a typeface from the sans serif family ? which includes fonts like Arial ? rather than a serif font like Times New Roman. In an initial litmus test, the firm interviewed students, faculty and staff on what they felt the University stands for.

Mark Thwaites, creative director at FutureBrand, said one-on-one conversations helped craft GW?s new brand.

?The crux of that work was defining the fact that it is in Washington D.C., but more than just being a pin on a map, it is really the epicenter of policy of the world, so we tried to bring a bigger story to that,? Thwaites said.

Once the team identified GW?s most unique features ? which he would not discuss ? Thwaites said they became the ?pillars? that will unify the new message across different media platforms and the University.

160over90 determined how to apply FutureBrand?s ideas to materials like the signs that deck Foggy Bottom?s streets to identify the campus and mark apparel and marketing materials.

The current logo, which features a solemn right-facing George Washington, is not easily replicated on online platforms ? a problem University officials have noted as messaging moves further into the digital world.

?[The old logo] tended to create a bit of a ransom-note type feel in application, so we really wanted to clean that up and bring a science to when you use the typography ? when you use certain colors and color palettes ? so we did all that,? Thwaites said.

John McGlasson, assistant director of visual design, created a new portrait of George Washington based on a bust created by Jean-Antoine Houdon, a French sculptor. The statue of George Washington in University Yard is a cast of that work.

The new portrait will feature a serif font and a sepia-toned George Washington facing forward with an upward tilt.

While the old logo was emblazoned with ?The George Washington University,? the new logo refers to the school?s shortened, colloquial name: GW.

The University quietly revealed the logo to a group of about 100 faculty and staff members in March. Vice President for External Relations Lorraine Voles said the audience had a generally positive reaction, with criticism like the boldness of its logos too extreme. She said the comments were taken into account as the design process continued through the summer.

The new brand will not change athletic gear or apparel, although members of the Department of Athletics and Recreation were on a 75-person feedback group made up of students, faculty and staff that met throughout the process.

It could take up to a year and a half for the full rollout of new marketing materials. Banners across campus and web tools will change immediately after the Aug. 26 event, but other materials such as brochures, business cards, apparel and advertisements will be phased in over time as offices restock their materials.

Source: http://www.gwhatchet.com/2012/08/23/gw-nears-unveil-of-new-logo/

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Why fall is the time to tackle invasive plant problems | Kentuckiana ...

The crisp days of fall will soon be here, but a long dry summer has left many homeowners looking out on lawns and gardens overtaken with invasive weeds and vines.

A yard full of these noxious plants is sure to make it difficult to enjoy the cooler outdoor temperatures.

In 2012, the nation faced one of the hottest summers on record in the last 60 years. With more than two thirds of the country experiencing severe to extreme drought, conditions were ideal for pesky weeds to flourish.

Weeds like dandelions, crabgrass and clover easily tolerate hot temperatures and dry soil, overtaking lawns and gardens and lingering throughout the cooler fall months. Ivy and other aggressive vines thrive in the summer heat, climbing and covering bushes and trees and ultimately killing the plants underneath with their shade.

Left untreated, invasive plants can quickly become health and safety hazards. Kudzu can grow up to a foot per day, causing tree limbs to break under its weight, damaging homes and outdoor living spaces. Common grass weeds like nettles and thistles sting and prick the skin, and contact with dangerous plants like poison oak, ivy and sumac cause moderate to severe allergic reactions in almost all people.

?Fall herbicide treatments are the most effective way to eliminate unattractive and potentially harmful plants from lawns and gardens so that those spaces can be enjoyed throughout the cool fall months,? says Aaron Hobbs, president of RISE (Responsible Industry for a Sound Environment), a national organization representing the manufacturers, formulators and distributors of pesticide and fertilizer products.

?This is the best time of year to eliminate invasive plants,? Hobbs adds. ?Weeds move the products of photosynthesis like water, glucose and oxygen to their roots for winter food storage in the fall, enabling the roots to soak up herbicides as well.? Two to three treatments are usually all that is needed to completely destroy these types of plants.

Effective herbicide options exist for every type of weed and vine. The Environmental Protection Agency rigorously tests herbicides for potential human health and environmental impact before they can be registered and sold for use. As with all pesticides, users should always read labels and use and store products accordingly.

With just one or two follow-up treatments after an initial fall herbicide application, invasive plants are eradicated at the root, and people can take back their lawns and gardens to enjoy the beauty of fall.

Seymour IN Real Estate News You Can Use!

Seymour IN Real Estate News is updated every week with a variety of information that you can use in and around your home. In the Seymour IN Real Estate News, we share home decorating and home improvement ideas, as well as information on senior living, green living and much more.

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Source: http://kentuckianahomeinspectionnews.com/why-fall-is-the-time-to-tackle-invasive-plant-problems/

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Cancer survival in Germany after the fall of the Iron Curtain

[ Back to EurekAlert! ] Public release date: 23-Aug-2012
[ | E-mail | Share Share ]

Contact: Dr. Sibylle Kohlstdt
s.kohlstaedt@dkfz.de
Helmholtz Association of German Research Centres

Data from the 1970s and 1980s show that people affected by cancer survived significantly longer in West Germany than cancer patients behind the Iron Curtain. Looking at a diagnosis period from 1984 to 1985 in the former German Democratic Republic, 28 percent of colorectal cancer patients, 46 percent of prostate cancer patients, and 52 percent of breast cancer patients survived the first five years after diagnosis. By contrast, 5-year survival rates for people in West Germany affected by these types of cancer were 44 percent, 68 percent, and 68 percent in the years from 1979 to 1983 already.

Led by Dr. Lina Jansen and Prof. Hermann Brenner from the German Cancer Research Center (DKFZ), a team of scientists from DKFZ and the Association of Population-based Cancer Registries in Germany (GEKID) has now studied for the first time how survival rates developed in Germany in the second decade after Germany's reunification. The new study is based on over one million cancer cases from Germany's eleven population-based state cancer registries, which covered approximately 40 percent of the German population in the period studied.

The group analyzed cancer survival rates in the years from 2002 to 2006. They found that 5-year survival rates for 20 out of 25 cancer types differed by less than three percent between East and West and may therefore be regarded as almost identical.

Only for cancers of the oral cavity, the esophagus and the gall bladder as well as for melanoma, cancer patients in former West German states had statistically significantly higher 5-year survival rates. On the other hand, people living in the former East German states had a slight survival advantage for leukemias.

"The fact that cancer survival rates have aligned in the former West and East German states demonstrates that the standardized health system has created comparable health chances for people in the East and in the West. The dramatic differences in cancer survival rates have almost entirely disappeared, even though economic conditions continue to be different," says Hermann Brenner. "However, it makes more sense now to compare socio-economic differences within individual regions than to think in those obsolete categories of East and West."

###

Lina Jansen, Adam Gondos, Andrea Eberle, Katharina Emrich, Bernd Holleczek, Alexander Katalinic, Hermann Brenner and GEKID's Cancer Survival Working Group: Cancer survival in Eastern and Western Germany after the fall of the Iron Curtain. European Journal of Epidemiology 2012, DOI: 10.1007/s10654-012-9723-5

The German Cancer Research Center (Deutsches Krebsforschungszentrum, DKFZ) with its more than 2,500 employees is the largest biomedical research institute in Germany. At DKFZ, more than 1,000 scientists investigate how cancer develops, identify cancer risk factors and endeavor to find new strategies to prevent people from getting cancer. They develop novel approaches to make tumor diagnosis more precise and treatment of cancer patients more successful. Jointly with Heidelberg University Hospital, DKFZ has established the National Center for Tumor Diseases (NCT) Heidelberg where promising approaches from cancer research are translated into the clinic. The staff of the Cancer Information Service (KID) offers information about the widespread disease of cancer for patients, their families, and the general public. The center is a member of the Helmholtz Association of National Research Centers. Ninety percent of its funding comes from the German Federal Ministry of Education and Research and the remaining ten percent from the State of Baden-Wrttemberg.



[ Back to EurekAlert! ] [ | E-mail | Share Share ]

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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


[ Back to EurekAlert! ] Public release date: 23-Aug-2012
[ | E-mail | Share Share ]

Contact: Dr. Sibylle Kohlstdt
s.kohlstaedt@dkfz.de
Helmholtz Association of German Research Centres

Data from the 1970s and 1980s show that people affected by cancer survived significantly longer in West Germany than cancer patients behind the Iron Curtain. Looking at a diagnosis period from 1984 to 1985 in the former German Democratic Republic, 28 percent of colorectal cancer patients, 46 percent of prostate cancer patients, and 52 percent of breast cancer patients survived the first five years after diagnosis. By contrast, 5-year survival rates for people in West Germany affected by these types of cancer were 44 percent, 68 percent, and 68 percent in the years from 1979 to 1983 already.

Led by Dr. Lina Jansen and Prof. Hermann Brenner from the German Cancer Research Center (DKFZ), a team of scientists from DKFZ and the Association of Population-based Cancer Registries in Germany (GEKID) has now studied for the first time how survival rates developed in Germany in the second decade after Germany's reunification. The new study is based on over one million cancer cases from Germany's eleven population-based state cancer registries, which covered approximately 40 percent of the German population in the period studied.

The group analyzed cancer survival rates in the years from 2002 to 2006. They found that 5-year survival rates for 20 out of 25 cancer types differed by less than three percent between East and West and may therefore be regarded as almost identical.

Only for cancers of the oral cavity, the esophagus and the gall bladder as well as for melanoma, cancer patients in former West German states had statistically significantly higher 5-year survival rates. On the other hand, people living in the former East German states had a slight survival advantage for leukemias.

"The fact that cancer survival rates have aligned in the former West and East German states demonstrates that the standardized health system has created comparable health chances for people in the East and in the West. The dramatic differences in cancer survival rates have almost entirely disappeared, even though economic conditions continue to be different," says Hermann Brenner. "However, it makes more sense now to compare socio-economic differences within individual regions than to think in those obsolete categories of East and West."

###

Lina Jansen, Adam Gondos, Andrea Eberle, Katharina Emrich, Bernd Holleczek, Alexander Katalinic, Hermann Brenner and GEKID's Cancer Survival Working Group: Cancer survival in Eastern and Western Germany after the fall of the Iron Curtain. European Journal of Epidemiology 2012, DOI: 10.1007/s10654-012-9723-5

The German Cancer Research Center (Deutsches Krebsforschungszentrum, DKFZ) with its more than 2,500 employees is the largest biomedical research institute in Germany. At DKFZ, more than 1,000 scientists investigate how cancer develops, identify cancer risk factors and endeavor to find new strategies to prevent people from getting cancer. They develop novel approaches to make tumor diagnosis more precise and treatment of cancer patients more successful. Jointly with Heidelberg University Hospital, DKFZ has established the National Center for Tumor Diseases (NCT) Heidelberg where promising approaches from cancer research are translated into the clinic. The staff of the Cancer Information Service (KID) offers information about the widespread disease of cancer for patients, their families, and the general public. The center is a member of the Helmholtz Association of National Research Centers. Ninety percent of its funding comes from the German Federal Ministry of Education and Research and the remaining ten percent from the State of Baden-Wrttemberg.



[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2012-08/haog-csi082312.php

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Do Your Favorite Sports Teams Share Your Political Loyalties?

Sports loyalties often run just as deep as political loyalties, or deeper. Sometimes they even intersect. Do you know who the owners of your favorite teams support? The answers might surprise you.?

Stephen Reader covers politics for It's a Free Country, WNYC's interactive politics site, and has been mapping which teams support President Obama and which support Mitt Romney.

Which party are the owners of your favorite team supporting? Tell us in the comments section below.

Source: http://www.thetakeaway.org/2012/aug/23/do-your-favorite-sports-teams-share-your-political-loyalties/

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AT&T Defends FaceTime Over 3G Decision, Says It Isn?t Violating Net Neutrality

ios6facetimeAT&T ruffled more than a few feathers last week when it announced that only customers on the carrier's new Mobile Share plans would be able to use iOS 6's FaceTime over 3G feature. Almost immediately, people began to wonder whether or not this course of action put AT&T at odds with the FCC's stance on net neutrality. The company waited until today to issue an official response -- AT&T SVP Bob Quinn just recently took to the company's Public Policy blog to explain how the decision doesn't violate FCC rules, but not without jabbing that those who questioned it in the first place.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/DBhbW2IrPsU/

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